Showing posts with label Target audience. Show all posts
Showing posts with label Target audience. Show all posts

Thursday, 20 December 2012

Analysis for Chronicle trailer

Music that is used in the trailer:
The music that is used is upbeat and gives a sense of normality. The music at the end contrasts and is spooky this is effective as it is used when they acquire their powers and creates a mysterious atmosphere, the music also creates an enigma leaving the audience wanting more

How have they used music to create different atmospheres?
Spooky music is used to create a mysterious and curious atmosphere


This is a screenshot of when they find the meteor that gives them their powers, there is spooky music playing in the background that engages the viewer making you want to find out more.



How have they tried to attract a young audience in the trailer?
The film attracts a teenage audience by the use of the modern music playing in the background:


This is when Jessie j price tag is playing in the car at the beginning this highlights the young age group of the actors and the audience that it’s trying to address, the audience can relate to this song and gives the idea of this being realistic and at modern time.

Special effects:
In this trailer there are lots of different special effects used. Special effects can be used to separate each clip from each other; they can also be used to make it look like it is being filmed from a hand held camera. In this trailer they have used the transitions effectively as they aren't over used, and separate each clip from each other in a professional standard. They have also used them to create different atmospheres.

Transitions: 
In this trailer there are numerous of transitions used, so here are some examples of some of them:

Pixerlated

This transition is a Pixel effect. So in this clip it starts pixerlated and then it fades into the clear picture. This effect is used to create the atmosphere of them in a car using a hand held camera.

Shutter

This is a shutter special effect and they have used this to create the sense of the hand held camera, and you can see that the camera has shuttered causing this effect. The reason for this is to make it feel like you’re watching it in third person, so it feels like as if you are there. 

Horizontal bars

This is a horizontal bars effect and this is used to make it look like the clip is being played on VHS player. 

Static

This is a static special effect and this is again used to make it look like it is being played back through the camera or on an old telly. This transition is used to create a sense of a mysterious atmosphere. 

Flash

This is used right at the end of the clip and it is used just as they look at the meteor, so this flash makes it look like something has happened and this is when they obtain their powers! After the flash happens the trailer ends, so this is used to create a cliff hanger so then people will want to watch the actual movie to see what happens after they get their powers.  

Special effects/Transitions conclusion:
In this trailer they have used lots of different types of special effects. The makers of this trailer have purposely used these special effects to create a first person effect; they have done this to make it look like everything is being watched back on a hand held camera. For example they have used a pixel effect and this makes it look like the camera is out of focus and they have also used a shutter effect so this makes it look like someone is holding the camera as it isn't still. So overall they have made this trailer to make you feel as if you are there with them

Camera work:
They have used a hand held camera to give us the sense of first person. By using first person it makes us feel like we are there with them and that we are the camera man. They have also used a lot of different shot types to create the first person feeling.  They have used a lot of different camera angles to create different atmospheres and also to highlight certain objects that may be in the clip.

Genre:
The genre for the film varies I feel it has areas of comedy, action and drama which is effective and aims for a teenage audience who are interested in these specific genres of films. 

Here are different print screens to show the three different types of genre:

Comedy

The genre of comedy is enlisted in the film as the teenage humour is put across in the film that brings the viewers closer to the relationship between the friends give us a realistic look into their lives. In this clip they have used their powers to make the teddy levitate, this come across as comedy as it is a funny clip where they try to scare the girl.

Action

The action goes on throughout but it is shown in this scene once the character has attained his powers and begins to use them to break the law, stealing from a shop as shown above 

Drama

The genre of drama is also shown as this clip creates suspense and draws the audience in as there perfect lives start to show a side of evil.

Thursday, 6 December 2012

Target audience Interview

What are the main genres of films that you are interested in?
Well, honestly I have a passion for action and comedy films I find that its easy to get swept up in the film and start to fill for the characters which is amazing. I do also have a keen interest of fantasy films as the whole superhero and villain roles are classic and the like of productions from marvel and DC lead the fantasy film world for me.

What characters in films do you warm too?
Personally I always feel that characters that I can relate to are the most entertaining and through the use of empathy I can really get into the characters shoes. For example if they are of a similar age or are in school or education I find it really easy to relate to the character and see from there point of view. Such as the British comedy TV series The Inbetweeners which was very popular I feel this was because it related to its target audience of teenagers who would be still in educations like the characters in the program however having a humorous spin on there everyday school life, I feel this is a prime example how relating to your target audience can benefit to the popularity of your production.

What defines a good film too you?
I feel the leading action films are clearly defined by the special effects and stunts that are shown on screen this is because it really gives a thrilling experience that me as a viewer finds hard not to be completely drawn in too  I also feel that a good comedy is one where the characters are not overly cheesy and are believable. For example action films such as Rambo when the protagonist borders on invincible is what far to over he top.

Is it only big productions your interested in?
Of course I am a huge fan of blockbusters and Hollywood productions but the small independent low budget films that have a relate table story or characters in a similar setting to me I find equally engaging. Such films as kidolthood where there are young teenagers are in a  setting such as London which can be related to me as I have been to the locations in the film who have a engaging violent story line is a prime example of how a low budget film can captivate a young audience who has experience or heard of similar experience, the reality of the film to me makes it believable and not unrealistic.

You say you enjoy fantasy films what attributes of the film do you find intriguing?
Well really its more of just the unique and magnificent ways in which normal life can be twisted in films such as Avatar which are people from Earth that voyage to different worlds in the universe, I like that they keep the foundation of life on Earth and then create a sense of huge life out there, I find it engaging and just makes you really think about the journey of the film. The effects and animation in the fantasy films are remarkable, I feel it broadens the imagination and for people who like to be in the edge of there seat fantasy films really keep the viewer on constant edge with the astounding ways and situations that the characters get into in our world or the next.



Monday, 19 November 2012

Target audience profile

Audience profiling:
We have selected a target audience for our short film , we feel that the main audience for our film would be the younger audience of teenagers of 13- 18. The reason we feel that our films will attract this audience is because we have young actors in this age bracket and we feel that a teenage audience would be able to relate to us more. also this is an action film and the majority of teenagers enjoy action films as they are exciting and keep you on edge.

The gender of this film is uni-sex as boys and girls can relate to this film and enjoy the action, it is highly relatable to the audience as its about three students at a sixth form  so the teenage audience can relate to having a similar lifestyle themselves.