Synergy is the sharing of media from more then one platform. The use of synergy in are production was very effective as it created a brand identity for impulse inc, it means that we can share are work over different platforms such as YouTube, Blogger and Facebook creating a brand identity to the public and to create a constant house style throughout so are name is recognised by followers and can be trusted with the work and products we produce.
After final production we would upload are short films on to YouTube through a private account, this allowed us to get feedback from the most popular internet videoing site in the world, it didn't take long for are video to be watched and reviewed , the feedback received was all healthy and we took the advice and went on to improve. We had also used synergy by uploading are influential films presentations and evaluations to YouTube so that are audience can get a better understanding of or work and background into our production, the benefit of this is that it gave us a much wider audience for feedback by using other platforms instead of just getting reviewed by friends and others on the Media A level course.
From the start of our project we knew that the of use synergy of YouTube would be hugely influential and beneficial as there are so many young producers operating through YouTube who are there to help and guide others with encouraging feedback. We had also realised this from previous unlisted videos we had uploaded to YouTube before the course that uploading your production to YouTube gives you a much wider audience and greater chance of expanding your name.
We had also used synergy through the platform of Facebook this was also hugely beneficial as it gave a greater certainty of getting reviewed and as the majority of our Facebook friends are a similar age group of the younger teenage audience are video could be watched and commented by what has been our target audience throughout all our production. So this gave us feedback from the audience we aimed for and also broadened the followers and acknowledged of our brand identity of impulse inc. After uploading to Facebook it showed through the positive feedback that we had created a short film that reached out due to the use of witty humour and action greatly appreciated by the teenage generation.
Finally the last platform we used synergy for was Blogger. We had uploaded all our progress from the year since the creation of impulse inc onto Blogger so that are audience could see all the background information into our team and production, this was highly beneficial as our followers on Blogger are all currently or have produced short films or trailers, so that the advice that we would received from them was highly productive. We had connected all of this platforms together by adding links to each different form so that the audience can follow our progress and production and the link of these platforms allow them to work together to raise awareness to our product and having created a cohesive style throughout they can clear see our brand identity and that its is our work.
We had kept a clear professional style on each platform that we used so that it makes our production at impulse inc have a consistent appearance and house style throughout holding the interest of our followers and to show a sleek and modern look.
You have tried hard to analyse synergy in your portfolio, Tom. You need to check this work for mistakes - e.g. confusion of "are" and "our". Also think about synergy in terms of stylistic features that are shared between products and also how the products use different areas of the media to raise awareness of the film (see my blog for further info on synergy).
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